Freelance PM/Producer on the Commercial Brand team, working to drive class bookings, brand awareness, and retail sales.
My main project was The Big Sale, a twice-annual massive retail sale of over 1,500 items. I oversaw awareness design and copy production of 11 emails, 5+ IG Stories, 2 IG Posts, in-app messages, push notifications, ~20 paid social assets, print signage, and more. We drove $3.13M in sales, over $700k above our forecast.