My role: resourcing and management of concept, art direction, and design.
From Dunkin press release: We wanted to go big with the unveiling of our holiday cups, so we created our very own holiday jingle along with a full-fledged music video to show you how big. Produced by our creative partner Jones Knowles Ritchie, the video highlights all the different ways guests can get Cheersin’ this holiday, with special appearances from TikTok stars Miranda Rae, Cale Brown, Tre Clements, and Honey B. Grab a cup and someone you love, and do a Dunkin’ Cheersin’ gesture from the video, or create one of your own, and tag Dunkin’ on TikTok, Instagram, or Twitter.
