My role: resourcing and managing campaign concepting and development (copy and art direction), renders, and sizzle video.
With moments of levity needed now more than ever, Dunkin’ celebrated 2020’s National Donut Day with a cheerful spoof of the presidential election. “The Donut Party” celebrated all things donuts and united people across the country with the sweet treat they deserve.
“The Donut Debates,” a 15-second national television commercial, gave America a chance to meet the “canDOUGHdates.” In the light-hearted spot, Glazed, Jelly, Boston Kreme, and other donut flavors debate campaign-style to get your National Donut Day vote.
As a result of the campaign, Dunkin’ owned 60% of branded National Donut Day mentions on Social, saw a 10% rise in foot traffic, and shifted 11 million donuts on the day.
CAPABILITIES
Campaign Strategy
Campaign Identity
Digital
Social Media Content
Film & Motion
TVC
Brand Activation
OOH
FEATURED
Ad Age
Marketing Week
Advertising Week
The Drum
https://jkrglobal.com/case-studies/national-donut-day/
https://www.behance.net/gallery/114759337/National-Donut-Day-Debate-2020
https://adage.com/article/cmo-strategy/dunkin-unveils-2020-election-among-donut-varieties-not-politicians/2259531