MSG is growing their properties globally and expanding into international markets, specifically London. To generate buzz, the Knicks played a regular season game against the Washington Wizards at the O2 Arena. In partnership with MSG and the Knicks, Squarespace concepted a unique activation in London for the week to capture the action and bring Squarespace to the forefront of the experience.
We created a custom London City Guide highlighting businesses run by Squarespace customers that was distributed to MSG and NBA VIP guests at the start of the week, driving awareness of varied and reputable Squarespace-powered businesses in London.
We also activated an industry event at the famous Abbey Roads studios, designing banner assets and an animated projection featuring our recent brand refresh. (See brand.squarespace.com for more on the brand refresh.)