Squarespace partnered with Ladies Get Paid, a grassroots community aimed to empower women around personal finance and career growth in how to negotiate for equal pay and power in the workplace. We were a partner in their first annual “Get Money, Get Paid” conference, to help build brand ambassadorship and drive acquisition, followed by creation of a custom “Know Your Worth, Show Your Worth” campaign.
Working with our in-house filmmaker, we created a bespoke webinar featuring founder Claire Wasserman as she explained how to present your best self online, outlining key steps including the importance of establishing a web presence.
We ran promotional Stories on our Instagram channel that link to a custom microsite designed and built by our creative team. Along with the webinar, the microsite hosts other custom materials, including a downloadable toolkit members can use to identify professional strengths and establish goals.